We developed a distinct look and feel for the Diabetes Pharmacists Network, an organization that connected pharmacists across Canada dedicated to finding ways to improve the lives of people with diabetes and those at risk of diabetes. Working with Dr. Lori MacCallum at the Banting & Best Diabetes Centre, the initial project focused on a strategic design direction that included printed publications, electronic communications and social media for marketing, public relations, and information purposes. We collaborated with DPN on knowledge translation and learning design initiatives over eight years and countless successful programs, including their website, Interactive Learning program, animated videos, Practice Tools, and more.