Firefly Foundation
In Brief: As Design Manager for Firefly Foundation, I designed the initial program and materials for their brand to launch the charity. This built on my work with a team at Designworks at the Rotman School of Management, shaping the framework for Firefly’s business design and strategy. Visit the archived site
Role(s): User Research; Needs Analysis; Personas; Scenarios; Prototyping; Value Proposition; Brand Positioning; Identity; Copy Writing; Web Design; Community Engagement
Market Yourself Smarter
In Brief: As part of a year long contract, I worked with this small business to extend their brand from an events based business model to a provider of online tools to help you to get to Know Your Character and Market Yourself Smarter accordingly.
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Role(s): Market Knowledge; Needs Analysis; Personas; Scenarios; Brand Positioning; Identity; Copy Writing; Web Design; Social Media Strategy
Ecotouch
In Brief: In the start-up phase, I worked with Harry Mahler to develop the online strategy for this new brand of cleaning products. In this phase, I also looked ahead to possible extensions for the brand experience and concurrent social media strategy. Visit the site
Role(s): Market Knowledge; Needs Analysis; Brand Positioning; Copy Writing; Web Design; Social Media Strategy
Nub Tangible Messaging System
In Brief: As a joint thesis project with my partner Ilya Floussov in the Industrial Design program at OCAD, we developed a tangible messaging system. Nub™ integrates a change in activity into the typical pattern of knowledge work, enhancing the way employees interact and share information. See how it works
Role(s):User Research; Market Knowledge; Needs Analysis; Personas; Scenarios; Prototyping; Value Proposition; Brand Positioning; Identity; Software UI Design; Product Design